Karina is a Creative Lead with a proven track record of ensuring brand consistency across markets. She is skilled at managing teams and partners throughout all campaign phases, and known for a collaborative approach in dynamic settings.
With over 20 years in sports apparel and footwear, Karina began in product design before moving into brand marketing as a graphic designer. Today she is a creative lead, working alongside many talented individuals and teams to create best-in-class campaigns. She guides and art direct marketing peers, external agencies and freelancers through creative brief creation, conception, development, and implementation.